An event took place on the 26th May 2017 which launched the ‘Third Summer of Love‘ in Amsterdam.
2017 was exactly 50 years since 1967 and the first ‘Summer of Love‘ which had its origins in San Francisco.
2018 an 2019 are exactly 30 years since 1988/1989 and the ‘Second Summer of Love‘ originating in London.
In the summer of 1967, the world experienced the first Summer of Love, a cultural turning point whose impact is still being felt today. Tens of thousands of young people journeyed to San Francisco’s Haight-Ashbury in search of freedom through sex, psychedelic drugs and uninhibited self-expression. During a time of political upheaval and instability, they triggered a global peace movement that would influence society indefinitely.
21 years later in London, during the balmy summers of 1988 and 1989, a second Summer of Love came to light, hallmarked by creativity, sexual and personal freedom (after AIDS had temporarily put the kibosh on permissive expression) and the use of psychedelic drugs. Once again, the spirit of love, peace and freedom overruled the day’s oppressive political environment—this time, Margaret Thatcher’s polarising government. All-night raves, the legacy of those times, became a paradigm that continues to influence society today.
Thirty years later in 2017, a third Summer of Love has arisen. This time in Amsterdam and led by Rudi Somerlove, a musician and seasoned psychonaut whose calling is to bring attention to the current renaissance around psychedelic substances and entheogenic plants.
“You don’t have to tell me to turn on, tune in and drop out, because I never dropped in,” jokes Rudi, who dubbed himself Somerlove while managing a band in London during (unsurprisingly) the second Summer of Love.
Creative visionary Rudi, 53, launched the Summer of Love 3.0 together with people weaver Brid Ni Fhoigil, 55, and shaman Yelena Love Unconditional, 38. The core team is two thirds female by design, as higher consciousness is only possible through the rise of the divine feminine.
Rudi explains how for millennia, the masculine lizard brain has overridden the feminine mammalian part concerned with emotions and feelings. But when the two become balanced, we can more easily access the third part of our brain that deals with higher reasoning.
“Psychedelics are catalysts. They seem to take human consciousness and set it on a higher level. When we realise we have the potential of healing ourselves through them, we can move to a higher consciousness and stop killing the planet,” he says.
By creating Summer of Love 3.0, the trio hope to trigger a larger movement, inspiring others to explore altered states of consciousness with a view to raising their vibrational frequency permanently.
Higher reasoning is what SOL3 is all about. “The three essential credos that tie all the Summer of Loves together are love, peace and freedom. It’s as simple as that. That’s what we’re promoting. After fifty years, we still don’t have these three basic things—in fact, it’s predominantly the exact opposite. Through the healing powers of psychedelics, we can finally turn things around,” Rudi says.
For Rudi this is life’s calling, revealed to him through psychedelics. After discovering his ‘super power’ for manifesting four-leaf clovers following a psilohuasca ceremony in 2015, Rudi sat perplexed when, having managed to manifest three, he realised the archetypal three wishes from fairytales literally lay on the coffee table in front of him.
After thinking long and hard about what to wish for, Rudi says he drew a blank. “I realised I already was the luckiest man in the world, and what was clear was that I had to give them away.” Following an ayahuasca ceremony in 2016, the details of the third Summer of Love were downloaded directly from the spirit of mother ayahuasca herself, and Rudi’s life purpose was revealed. “She told me that the four-leaf clovers were invitations. Each one is an invitation from the universe to our events, and whoever receives one is meant to be there.”
Naturally, Rudi has busied himself manifesting enough four leafs ever since and to date, the universe hasn’t let him down.
For SOL3’s launch in May 2017, which also commemorated the first two Summers of Love thirty and fifty years ago respectively, Rudi, Brid and Yelena created an event consisting of a psilohuasca ceremony combined with spectacular performances, inspired by Timothy Leary’s Human Be-ins of the 1960s. Sponsored by MagicTruffles.com, several events have taken place regularly since then, following a similar format.
Much like ayahuasca, psilohausca is a combination of psilocybin (the active substance in truffles and magic mushrooms) and MAO-inhibitor Peganum Harmala, which breaks down psilocybin at a slower rate, fortifying the trip.
Unlike the recent trend for microdosing, the focus at SOL events is on big doses. The point is to go deep. “Microdosing is fine, but it’s like sticking your toe in the water and pretending you’ve had a bath.” says Rudi, who thinks the real life-changing insights come from a maximum dose. “You undergo an ego-dissolving, mystical experience that can lead to a spiritual metamorphosis.” No coincidence then that the symbol chosen to represent Summer of Love 3.0 is the butterfly.
Each SOL3 ceremony includes colourful visuals, music, sound healing, and other acts meant to both accentuate the senses, and intensify the trip. “The idea is to celebrate the moment, just like the cliché goes: Be. Here. Now,” he says.
The Dutch Advantage
Rudi, who’s British and has lived in the Netherlands for twenty years, thinks the country can play a unique and crucial role in this third Summer of Love.
“We have the luxury of being one of the only places in the world with certain legal psychedelics,” he says. While the Dutch government’s liberal attitude to drugs, particularly cannabis, is unmatched by other countries, its laws are inconsistent. Not all psychedelics are legal. Still, “you can’t do this in London, Paris or Berlin—in those places it always has to be under the table.”
This means SOL3 events can be advertised openly as psychedelic, fully aligned with its message: that psychedelics heal, leading to greater consciousness, love, peace and freedom.
Both here and outside the Netherlands, there has been a huge resurgence of interest in psychedelics. A flood of scientific research, such as studies of psilocybin-assisted psychotherapy in cancer patients and others with alcoholics, have pointed to its medical and therapeutic benefits. Organizations such MAPS (in California) or the Beckley Foundation (in Oxford) are actively pursuing further scientific research.
“Their time has come. It’s a psychedelic revolution and I see the Summer of Love 3.0 as a drop in the ocean that will ripple out from Amsterdam to encompass the entire planet,” says Rudi.
The Bigger Picture
According to Rudi, all SOLs follow a pattern. during a time of political or economic turmoil, a catalyst (a mix of young people and psychedelics) emerges, leading to a revolution that reshapes lives by establishing new societal norms.
In SOL1, it was the Vietnam war—a war that couldn’t be won—and the young who were expected to fight but refused, instead tuning into LSD. Their exploration changed the face of music and culture, and was a catalyst for feminism, gay rights, the civil rights movement and the environmental movement. The creative spirit of those times lives on in the iPhone, which Steve Jobs admitted was inspired by an acid trip.
Rudi says taking LSD was a profound experience, one of the most important in his life. “It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.”
In SOL2, it was a long economic recession, when the British government decided to introduce a law, the Public Order Act of 1986, preventing free assembly. This time the drugs were MDMA and LSD, used at raves, where getting together was the way of connecting in a disconnected world. The young demonstrated en masse by dancing in fields all night and the unlikely scene of football hooligans from rival teams hugging each other was witnessed. Now big dance festivals are the norm and the end of that Summer of Love saw the collapse of the Berlin Wall in 1989.
Now in the years 2017, 2018 and 2019 for SOL3, it’s a time of potential catastrophic climate change, division, polarisation, nationalism and a renewed drive towards fascism, which is affecting every generation across the board. Psychedelics such as ayahuasca, DMT, shrooms and LSD are growing in popularity, and their use for healing certain conditions is rapidly becoming evident.
“It’s not just a youth movement this time. If we are going to solve these issues, it has to happen together, with every generation since 1967. We need to wake up and wake up quickly,” says Rudi. And he hopes psychedelics will help us to do just that. Their use leads to the lessening of labels, and a rejection of the individualism and political divisiveness preached by our leaders in favour of a deep connection to the sacredness of life and universal love.
“Summer of Love 3.0 is the solution because love always triumphs over evil –that’s the story of mankind,” says Rudi. “We’ve got the ball rolling. Now we need to keep doing what we are doing.”
The next event to promote the Summer of Love 3.0 is called FIVE SENSES and will take place on Friday 6th September 2019, details can be found at www.summeroflove3.com/newevent.
Words by Dara Colwell